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Shedding its grandmotherly associations, fresh Rose Morning Eau de Parfum is a light, modern spin on traditional, stereotypically ‘feminine’ florals. Imagine a cool drop of dew on the bloom of a perfect rose petal and you’re close to the heavenly scent of this long-wearing fragrance.
A bouquet of powdery top notes of violet and blackcurrant over a heart of Bulgarian rose, peach and freesia, this has a smooth, mellow base of warm amber, white tea and soft, velvety musk that creates an evocative sensory journey. “Rose loves the morning|” says fresh founder, Lev, whose homage to the blousiest flower inspires a powerful feeling of optimism. “Rose slowly unfurls her petals, looks toward the bright sky, takes a deep breath of air, and releases her first fragrance. She feels so beautiful and carefree” – much like you when you’re wearing this heavenly Eau de Parfum.