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A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. Uniting this advanced protein with a host of other powerful ingredients, this luxurious, deeply hydrating treatment mask actively rehabilitates hair in need of extra care, immediately infusing shine, moisture and resiliency, leaving locks bouncy, vibrant and beautiful – one of our beautiful buyers compared it to ‘a hug for your hair’. Brown algae extract provides further repairing powers and heat protection, aramanthus seed extract (a plant-based protein) enhances colour, moisture retention and shine, baobab seed oil provides rich, silky moisture and artichoke leaf extract preserves cuticle cohesion and helps to protect hair from environmental aggressors. The ultimate treat for stressed tresses, this mask smells as good as it does, fragranced with a rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.