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Looking for the ultimate hair ‘refresh’? This weekly detoxifying, resetting and clarifying shampoo is formulated to provide a deep clean and whisk away the impurities that can weigh hair down and leave it lifeless. The ideal weekly treatment, this shampoo also contains charcoal powder to extract excess oil and impurities, hops extract, to purify and tone the scalp and a coconut fatty acid blend, a blend of gentle cleansers derived from coconut oil that also have moisturising benefits. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down.