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If you’re ready to put an end to split ends once and for all, Virtue’s Perfect Ending Split End Serum will be a game-changer. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. Enriched with this advanced protein, plus pea protein (packed with phytonutrients to protect hair from daily styling and thermal heat damage), hydrolysed quinoa (a plant-based protein that enhances colour, moisture retention and shine) and baobab seed oil (a rich, silky oil that moisturises strands) this luscious formula helps to rebuild singular strands, sealing split ends as it protects against future fraying. As well as leaving your locks smooth, soft and sleek, this will help to minimise breakage and promote healthy grow.