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A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. Uniting this advanced protein with a host of other powerful ingredients, this weightless, invisible volumising powder is formulated to bring immediate volume and day-long fullness to hair. Silica silylate offer superior oil absorption and hydrated silica adds ‘lift’, volume and texture. The unique pump spray applicator and powder format make it effortlessly easy to get a quick, targeted root lift and freshen up any style. What's more, after one week of use in a clinical trial, 93% of users found the product gave instant lift and volume, while 95% found their hair felt fuller!