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They say you only miss things once they’re gone and, sadly, our love for collagen (the natural skin protein that helps to support skin’s firmness, suppleness and elasticity) tends to appear only once we realise its production has begun to slow down – sob. A perfect antidote to this sorry state of affairs, THE INKEY LIST’s Collagen Serum stars clever peptides called Matrixyl 3000 and Syn Tacks, which mimic the effect of natural collagen, keeping your skin looking plumper and smoother for longer. The formula also helps to boost collagen production, so your skin will look increasingly firm and supple in the long run too. Minimising the appearance of fine lines and wrinkles and targeting sagging, this skin-boosting potion is like an elixir of youth for your complexion.