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Bottling shine and defying breakage, the Brazilian Joia Strengthening & Smoothing Shampoo refreshes and repairs your lengths for ultra-sleek results.
Formulated with their patented SOL Seal Technology (plant-based keratin micro-capsules), this strand-smoothing shampoo works to strengthen your hair as it repairs damage by ionically bonding your split ends. Made with all hair types and textures in mind, this creamy formula cloaks your lengths with a weightless, moisture-rich blend of antioxidant Brazil nut selenium and fatty acid-rich buriti fruit oil. What’s more, this luscious shampoo is infused with the brand’s iconic Cheirosa ’62 scent that’s sure to transport you to the sun-soaked beaches of Rio even after you rinse away the suds.
