Developed to brighten your blonde (or your silver!), Philip Kingsley’s Pure Blonde Booster Shampoo is perfect for keeping your locks looking tip-top with no brassy tones. Suitable for all textures...
Created to target the root causes of dandruff while helping to calm and refresh between washes, Philip Kingsley’s Flaky Itchy Scalp Dry Shampoo is a game-changing hero for those prone...
Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Smooth Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane. A true innovation...
Looking for the ultimate hair ‘refresh’? This weekly detoxifying, resetting and clarifying shampoo is formulated to provide a deep clean and whisk away the impurities that can weigh hair down...
Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Full Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane. A true innovation...
Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Recovery Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane. A true innovation...
Looking to show your curls the care they deserve? Enter, Virtue’s Curl Shampoo, a game-changing way to cleanse and repair locks that have fallen victim to damage... A true innovation...
Transporting you back to your childhood with it's addictive, banana-scented formulation, this smoothie-inspired Be Gentle, Be Kind Banana + Coconut Nourishing Superfood Shampoo is a must-try for those with dull,...
