The beauty insider’s secret, IT Cosmetics was created by a former news presenter who was on the hunt for make up that would stand up to unforgiving HD cameras –...
A trio of treats in a super-cute pouch, IT Comsetics’ Eye Love It Kit stars a bestselling collection of sized-to-try heroes for those who’re intrigued (or already obsessed!) with this...
IT Cosmetics’ Naturally Pretty Matte Transforming Eyeshadow Palette is truly a piece of make up magic. For ‘naturally pretty’ yet perfectly polished looks, this selection of 14 transforming shades will...
Your hydrating primer and serum all in one fabulous formula, IT Cosmetics’ No. 50 Serum Collagen Veil Primer stars an impressive 50 skin-loving ingredients to help you create the best...
One of IT Cosmetics’ bestsellers, Tightline 3-in-1 Black Primer-Eyeliner-Mascara is an innovation for your lash looks. Unlike most mascaras, which leave the first 1/3 of your lash roots bare, this...
One of IT Cosmetics’ bestsellers, Tightline Waterproof 3-in-1 Black Primer-Eyeliner-Mascara is an innovation for your lash looks. Unlike most mascaras, which leave the first 1/3 of your lash roots bare,...
For highly pigmented, waterproof coverage that won’t crease or crack but will cover anything you’d rather keep hidden, look no further than IT Cosmetics’ Bye Bye Under Eye Illumination Concealer....
A must-have for those wanting to combat pesky dark circles, IT Cosmetics' all-new Bye Bye Under Eye Brightening Eye Cream was clinically tested and formulated to reduce the look of...
An award-winning miracle worker (and the brand’s US number one bestseller) IT Cosmetics’ Bye Bye Under Eye provides waterproof, highly pigmented, long-lasting coverage that won’t crease, crack or let you...
Tired of liner snags and skips? IT Cosmetics to the rescue! Melding everything we love about their two existing liners, the all-new Superhero No Tug Gel Liner glides over your...
