If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decay’s Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colour’s on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime – no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offering’s tipped to transform your approach to eyeshadow – there's no wonder that it's the UK’s #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
