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IT Cosmetics’ Your Lips But Better Lip Liner Stain is a new breed of lip liner. If you’ve been let down by pencils that promise it all but then feather and smudge like the rest of them, you need this in your life. The ultra-luxe, creamy formula hydrates and conditions your lips while delivering gorgeous, velvety colour that doesn’t feather or flake. Enriched with collagen, silk, peptides, hyaluronic acid, avocado oil, shea butter, aloe and jojoba, this luscious liner won’t draw attention to fine lines. It can be used to keep your favourite lip products from smudging or budging, or as an all-over stain for long-lasting colour payoff. There are six sublime ‘your lips but better’ shades to choose from – from pale pink ‘Je Ne Sais Quoi’ to dusky rose ‘Romantic Rose’ and cherry pink-red ‘IT Girl’. Sleek, automatic and featuring a built-in sharpener, this pencil is effortlessly easy to use – a great addition to any make up line-up.