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The beauty insider’s secret, IT Cosmetics was created by a former news presenter who was on the hunt for make up that would stand up to unforgiving HD cameras – and it’s since become a cult favourite. Adored by discerning beauty fans the world over, Superhero Mascara truly lives up to its name, developed with plastic surgeons and acting like ‘skin care for your lashes’. The ultra-advanced formula wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black ‘cape’ for your strongest, thickest, most defined lash look… ever!
