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Your hydrating primer and serum all in one fabulous formula, IT Cosmetics’ No. 50 Serum Collagen Veil Primer stars an impressive 50 skin-loving ingredients to help you create the best possible canvas for make up – and improve your skin at the same time. The smoothing, softening formula locks moisture into your skin, hydrating and establishing a seamlessly smooth finish. It’s enriched with age-defying peptides, strengthening proteins, essential oils, protective antioxidants, nourishing vitamins and refreshing botanicals – including refreshing citrus and moisture-enhancing oils.