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What it is:
Anastasia Beverly Hills Eye Primer is a water-resistant eye primer in a light-colored base that creates the perfect canvas for matte and shimmer shadows and pressed pigments.
Why You’ll Love It:
• Water-resistant and long-wearing.
• Cream formula glides on smoothly and creates the perfect base for eye shadow application.
• Helps ensure smooth, blendable application and smudge-free wear of matte, metallic and shimmer shadows and pressed pigment shades.
• Light-colored base enhances vibrancy, color payoff and durability of shadows and pressed pigments.
• Reduces the appearance of fine lines.
• Squeeze-tube allows you to dispense the perfect amount of product.
• Free of parabens, gluten, phthalates, oil and alcohol.
• Clinically tested, ophthalmologist tested, dermatologist tested and noncomedogenic.
• Cruelty-free and vegan.
How to Use It:
A little product goes a long way. Dispense just a tiny amount of product and smooth over entire lid prior to shadow application. Apply using your fingertips or a small concealer brush.
• Apply Eye Primer to the entire eye area (upper lid, lower lid, brow bone, inner corner) to help maximize the color payoff of your full shadow and liner applications.
• Wear Eye Primer alone for a natural-looking eye look.
• Mix Eye Primer with your favorite shadows or pigments to create your own custom cream shadows.
Eye Shadow Singles
Alyssa Edwards Palette
Darkside Waterproof Gel Liner
Waterproof Crème Color
Modern Renaissance Eye Shadow Palette
Mini Eye Primer