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The ultimate arch enhancer, IT Cosmetics’ Brow Power Perfector is a powder, pencil, taming gel, brow conditioner and taming brush all in one ingenious automatic pencil. Super easy to use, the formula glides on with ease, coating hair with budge-proof, natural-looking colour that stays put for up to 12 hours of wear. Adhering to skin, the formula looks like real hair, helping you to achieve fuller-looking brows (whether you want subtle enhancement or an all-out bold look) and fill in sparse areas. The formula is infused with biotin, nettle leaf, green tea and grape seed extract, plus other antioxidants to protect and nourish your precious brow hairs while making them look fabulous. It’s available in five versatile, believable shades to match and flatter your natural assets: there’s ‘Auburn’, ‘Blonde’, ‘Dark Brown’, ‘Gray’ and ‘Universal Taupe’.