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To give your hair maximum volume while gently cleansing, Philip Kingsley’s Body Building Shampoo boosts fine, limp hair with weightless body and bounce. Ideal for flat hair that’s prone to getting oily quickly, the formula plumps each and every strand for thicker, fuller looking hair. It’s enriched with natural cellulose to achieve this plumping, as well as keratin proteins to help strengthen hair and improve its overall volume. Meanwhile, copolymers control flyaway and static and the gentle cleansing action removes excess build-up and product residue. Suitable for daily use and safe for colour-treated hair, the Body Building Shampoo makes fine hair healthier and more manageable.