Your brushes do sterling work – so show them some love with IT Cosmetics’ IT's Your Brush Love one-step spray cleaner. Brushes can quickly become breeding grounds of spot-causing bacteria...
Truly ‘doing what it says on the tin’, IT Cosmetics’ Confidence in a Cream is a super formula that will make your skin appear more supple, healthy and youthful –...
Designed with the extra-capable expertise of leading dermatologists, IT Cosmetics’ Confidence in a Cleanser easily melts away make up (besting even your long-wear eye looks) with a sensitive-friendly formula. The...
You’re invited to honour the birth of the child of your favourite dark circle-dispelling concealer and Holy Grail radiance-boosting CC+ Cream: Bye Bye Under Eye Illumination! Combining incredible coverage with...
A must-have in the arsenal of all IT Girls and Guys, this pink perfecter poses the question: what better way to ace your base than with a star-shaped foundation brush?...
You’ll be an IT Girl the moment you try this IT Girl Beauty Book. An all-in-one essential palette for complexion, eyes and lips, this limited edition booklet will make light...
Making dreams a reality, wake up to luminous, well-rested skin thanks to IT Cosmetics’ phenomenal Confidence in Your Beauty Sleep Night Cream – an overnight treatment that works while you’re...
Rouge in only the right places... This clever blush is infused with blurring pigments to diffuse the look of pores and imperfections as it livens your complexion. A talc-free blush...
Evening your tone with a gentle veil of colour-correcting pigments, this buildable powder airbrushes away the look of redness and discolouration. Developed with even the most sensitive skin in mind,...
Neutralising any hint of redness with a calming blend of colloidal oatmeal, aloe and cucumber, the Bye Bye Redness Calming Moisturiser grants a cooling veil of relief to dry and...
Tired of liner snags and skips? IT Cosmetics to the rescue! Melding everything we love about their two existing liners, the all-new Superhero No Tug Gel Liner glides over your...
A trio of treats in a super-cute pouch, IT Comsetics’ Eye Love It Kit stars a bestselling collection of sized-to-try heroes for those who’re intrigued (or already obsessed!) with this...
A product that’s not to be mist, IT Cosmetics’ phenomenal, rightfully-hyped Your Skin But Better Setting Spray is here to step your make up up a gear… extending its longevity while...
Showing us how skin care and make up can be married for ultimate efficacy, the Your Skin But Better Foundation + Skincare offers all-day hydration and coverage while feeding skin...
A universally brilliant brow enhancer, IT Cosmetics’ Brow Power Micro Eyebrow Pencil is perfect for mimicking hairs with its ultra-fine tip that adds ‘oomph’ and creates definition. With a flattering...
A lipstick but not as you know it, IT Cosmetics Pillow Lips boasts a buffet of lip-nourishing extracts – including collagen and hyaluronic filling spheres – to keep your kiss...
A lipstick but not as you know it, IT Cosmetics Pillow Lips boasts a buffet of lip-nourishing extracts – including collagen and hyaluronic filling spheres – to keep your kiss...
Coming to the aid of sparse, unruly arches, this Brow Power Filler from IT Cosmetics is an effortless way to fill, shape and set your brows in place for up...
Uniting three all-new brushes in a limited edition rose-gold design (in a coordinating pouch!), this Celebrate Your On-the-Go Brushes from IT Cosmetics is a must for any make up maven in pursuit...
Serving up a double portion of the industry-acclaimed formula, this Confidence in a Cream Supersize from IT Cosmetics is the ultimate investment for IT aficionados who can't get enough of...
Showing us how a serum and a cream can be married for ultimate efficacy, the Hello Results Wrinkle-Reducing Daily Retinol Serum-in-Cream offers all-day hydration while reviving and regenerating skin for...